About HeroFit

Welcome to HeroFit.net! My name is Joe Wilkinson, and I founded this company in 2018 because I wanted to share my fitness journey with others and hopefully inspire them to be the hero of their own stories.

My own adventures in fitness started late in life, the first time after a divorce in 2007.  At the time I weighed the most I ever did, a whopping 320 pounds.  On a 5’8″ frame, that is a lot of baggage to carry around.  Over the course of three years, I got myself down to 240 lbs. or so, and I could already see a huge difference in my energy, mental state, productivity, and even spiritually.

During that time I met my dream girl  and her two kids, and my progress so far gave me the confidence to attempt to woo this lady who was WAY out of my league.  We married in 2009 in Vegas, and soon discovered that what happens in Vegas doesn’t ALWAYS stay in Vegas.  9 months later, our daughter was born!

I put back on 46 pounds during my wife’s pregnancy, and not long after I was diagnosed with Type II diabetes.  Having this new family to love and support made me realize that I had to make drastic changes if I wanted to live to see my baby girl grow up and follow her dreams.  Whether I deserved it or not, this little being looked at Daddy as her hero, and I had to live up to that and be the best version of myself.

With the help of a nutritionist and a LOT of research, I developed a fitness strategy that that I could attack consistently.  I am now down to 190 lbs, and still working to get stronger and put on more muscle.  I look at this as a lifestyle now; it’s not something you do until you hit your goal and then rest on your laurels.  I’m not going to lie; it is a LOT of work, and takes determination and willpower.  But not everyone has the support system that I was blessed to have.

I founded HeroFit because I realized I could BE the support system for those who need it, to help them reach their fitness goals and change their lives for the better.  I still have my day job, but if I can help just ten clients at a time make a massive improvement in  their lives, maybe THEY can be heroes for THEIR partners, families, employers, and communities.

And that’s why HeroFit is here.  To build Everyday Heroes that inspire, provide for,  serve, and protect the people in their lives.